Boston Baroque | Director of Marketing
I oversee the strategic planning and execution of marketing initiatives and front-of-house operations. My contributions include designing and directing visual assets for digital content, print marketing, and performance props, with some assets created in collaboration with a contracted graphic designer under my Creative Direction.
By streamlining marketing efforts and diversifying channels, I successfully increased earned revenue through ticket sales compared to previous years. Additionally, I am spearheading efforts to preserve institutional knowledge and catalog administrative information for front-of-house operations. I enhanced the professional appearance of the venue by redesigning seat labels and commissioning a branded banner, ensuring a cohesive and polished experience for patrons.
CREATIVE DIRECTION
Collaborating closely with graphic designers, I develop creative proposals and concepts that serve as the foundation for the design. From initial brainstorming to final execution, I focus on delivering impactful, high-quality results that resonate with audiences.
Marquis Poster designed to hang outside of NEC’s Jordan Hall in Boston.
Holiday Postcard sent to 3000 existing stakeholders and 4500 carefully selected new and potential patrons, curated through Arts360.
DIGITAL CONTENT
I manage a strategic digital media plan focused on delivering bold, high-energy, and value-driven content. By combining vibrant visuals and engaging storytelling, I ensure that each campaign effectively drives strong engagement and maximizes impact.
PRINT DESIGN
I oversee a strategic print design plan that brings program books, flyers, and other printed materials to life with elegance and impact. By blending striking visuals with compelling storytelling, I create designs that not only inform but also enhance the audience’s experience. With a focus on engaging and educational elements, I ensure each piece provides valuable insights, deepening patrons’ connection to the music and enriching their overall experience.
Program Book for Beethoven & Mozart.
Pictured: Add to explore more of the season (left) and an introductory page about the company including a compelling graphic with our values (right)
Program Book for Beethoven & Mozart.
Pictured: Education page on period-instrument orchestras (left) and an ad for the upcoming production of Handel’s Ariodante (right)
MECHANDISE & APPAREL
Merchandise is a powerful tool in building and reinforcing brand identity. When designing merchandise, I prioritize elements that resonate with the brand’s core values, ensuring that every item serves as a tangible representation of its ethos. This involves thoughtful choices in design, quality, and functionality, which help create emotional connections with the audience.
