Fit+Fresh | Graphic Designer
Designing everything from Packaging for soft goods, storage and ice products to creating online marketing materials for promotional advertisements, social media and e-commerce accounts.
These packaging and marketing designs are available on products found in Walmart, Target, Sams Club, Staples (Both US and CA), TJX (Both US and CA), Grocery (Including Meijer, Albertsons, HEB and Kroger) and Amazon.
PRESENTATION DESIGN
I created engaging presentations with clear and concise information and visually appealing designs. Below is an example of the social media style guide I designed and implemented to maintain brand consistency among content creation departments. This presentation included brand voice, style and vision.
E-COMMERCE BRAND DESIGN
In addition to creating e-commerce infographics, I spearheaded the rebrand of the Amazon brand store for Fit&Fresh. This initiative would increase engagement and overall look and feel using upgraded imagery and brand standards, motion graphics, and a reorganization of categories and navigation channels. Link to Brand Store Refresh
PACKAGE DESIGN
Primarily focusing on Back to School with some additional projects within the Travel and Fashion categories, this represents a portion of the work completed. Many iterations of each product were required for global sale and multiple retail channels.
Product at retail (Target)
Concept design for an additional secondary sticker.
SIL (SEWN IN LABEL) FOR BACK TO SCHOOL PROGRAMS
THE “INSPIRED HOME SHOW” 2023 BOOTH
The Fit and Fresh 2023 “Inspired Home Show” booth in Chicago was a design collaboration. This team included 4 designers comprising of 2 product designers and 2 graphic designers.
ECOMMERCE INFOGRAPHICS / SOCIAL MARKETING
Amazon A+ page for the “Travel Duffel”
Amazon A+ page for a “Simplified Bloomington Lunch Bag”
Amazon A+ page for a medical hot/cold pad
